Одна из важных и неотъемлемых частей интернет-маркетинга – создание рассылок по электронной почте. Сейчас уже даже начинающий вебмастрер понимает важность маркетинга по электронной почте. В блогах есть известная поговорка: “Money is in the List” – «Деньги в списках».
Для того, чтобы сделать рассылку, помимо всего прочего, нужен список электронных адресов получателей рассылки. Он используется для того, чтобы посетители, оставив свой электронный адрес могли получать информацию, что называется, из первых рук. Этот список можно получить, используя форму подписки – например такую, как на сайтбаре справа. Естественно она может располагаться, в любом месте сайта – в тексте статьи или в футере.
Можно предоставить посетителям сайта возможность выбирать рассылку в зависимости от своих нужд и интересов. Например, пользователи могут подписаться на информацию о всех новых статьях или только о новых книгах, новых купонах или бесплатных «плюшках». Один из сервисов, который позволяет эффективно и успешно управлять подписками и рассылкой – это MailChimp.
MailChimp обладает отличным пользовательским интерфейсом. Он позволяет отправлять красивые электронные письма в HTML-формате, управлять подписчиками и подпиской, настраивать автоответчики, создавать шаблоны рассылок и другое. До определенного момента MailChimp БЕСПЛАТЕН – до 2000 подписчиков и 12 000 писем в месяц. Для начала этого более чем достаточно. Все тарифы можно посмотреть здесь.
MailChipm – мощный сервис. Поначалу может показаться, что разобраться с ним сложно, особенно потому, что у него пока нет интерфейса на русском языке. Но, поверьте, сложно будет совсем недолго.
Нужно понимать, что Mailchripm – это самостоятельный сервис рассылки, который не имеет никакого отношения к WorpPress. Мы рассматриваем этот сервис в разделе WordPress потому, что будем рассматривать создание подписки на сайтах WordPress.
Что нужно сделать, чтобы организовать рассылку с сайта WorPress при помощи сервиса MailChimp?
В MailChipm:
- Создать эккаунт. Его можно использовать для нескольких сайтов
- Верифицировать домены-отправители – это тот домен, который будет фигурировать в поле ОТ.
- Создать и настроить списки(Lists), в которые будут собираться электронные адреса и, возможно, другая информация о подписчиках.
- Настроить формы – информационные сообщения, которые будут получать подписчики при регистрации, отказа от подписки и т.д.
На сайте
- Связать сайт с эккаунтом MailChrimp
- Создать и настроить форму(ы) подписки – через нее будут создаваться списки адресов для рассылки
После этого на Mailchimp можно создавать рассылки (Campaign) – то, ради чего все это делается.
В следующих статьях мы более подробно рассмотрим описанные выше действия.
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Watch Anna play with herself in her family’s bathroom
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